Vol. 2 No. 3 (2023): December Special Issue of The QUEST: Journal of Multidisciplinary Research and Development

An Analysis of Consultancy Firm and Client’s Relationship: Basis for Strategic Plan

Cui Erwei
Zhongzongshi Management Consulting Company
Ma. Germina Santos
Nueva Ecija University of Science and Technology

Published 12/30/2023


  • Challenges, China, Consultancy, CCRT, Demographics, Relationship Marketing, Relationships, resources, Strategic Plan

How to Cite

Cui, E., & Santos, M. G. (2023). An Analysis of Consultancy Firm and Client’s Relationship: Basis for Strategic Plan. The QUEST: Journal of Multidisciplinary Research and Development, 2(3). https://doi.org/10.60008/thequest.v2i3.141


 This study delves into the intricate relationships between consultancy firms and clients within China's dynamic consulting industry. By analyzing demographic profiles, collaboration dynamics, and recurring challenges, the study aims to provide valuable insights for strategic decision making, improved collaboration, and enhanced performance within the industry. The research leverages a theoretical framework built on Relationship Marketing, Consultancy-Client Relationship, and Resource Dependency theories. A descriptive research design employing quantitative methods was used. The analysis revealed a multifaceted industry landscape with a gender gap, a dominance of mid-career professionals, and a strong emphasis on advanced degrees and leadership positions. The examination of relationship strategies, including resourcing, control, and influence, demonstrated a positive perception from respondents. This suggests a commitment to client needs, effective project management, and relationship building. However, the study identified areas for improvement, highlighting the need for continuous adaptation to address evolving challenges and client expectations. Furthermore, the analysis of challenges encountered within consultancy engagements revealed multifaceted obstacles across resourcing, controlling, and influencing domains. While respondents generally perceived practices favorably, specific challenges in resource allocation, project control, and influencing strategies were acknowledged. To address these issues, the research proposes a strategic plan focusing on key areas for improvement within consultancy firms, such as resource optimization, project control, technology integration, client satisfaction, and ethical considerations. This structured approach offers a roadmap for navigating client relationships, fostering stronger collaborations, and achieving better outcomes within a competitive business environment.

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