Vol. 2 No. 3 (2023): December Special Issue of The QUEST: Journal of Multidisciplinary Research and Development

Cross-Cultural Management of Chinese Enterprises: An Analysis

Yali Zhang
SAS Research and Development (Beijing) Co., Ltd., Chaoyang District, Beijing City, China
Ma. Germina Santos
Nueva Ecija University of Science and Technology

Published 12/30/2023


  • Cross-cultural; Cross-cultural management; Chinese enterprises; Diverse culture; International companies

How to Cite

Zhang, Y., & Santos, M. G. (2023). Cross-Cultural Management of Chinese Enterprises: An Analysis. The QUEST: Journal of Multidisciplinary Research and Development, 2(3). https://doi.org/10.60008/thequest.v2i3.143


            In today's globalized world, the dynamics of managing diverse cultures have become essential for the success and longevity of businesses operating internationally. This study focused on the specific context of Chinese enterprises, considering their increasing importance in the global economy. Understanding how these enterprises navigated and adapted to different cultural environments was incredibly important. The analysis explored the unique challenges and opportunities that Chinese enterprises faced when operating in culturally diverse settings. It examined how traditional Chinese and American values, communication styles, and leadership approaches influenced organizational practices in an interconnected world. Additionally, the study investigated the strategies employed by Chinese enterprises to promote effective cross-cultural collaboration, manage conflicts, and foster innovation in multicultural teams. Through quantitative data analysis, the research highlighted successful strategies for enhancing cross-cultural competencies and achieving positive outcomes for Chinese enterprises. It also emphasized the potential pitfalls and cultural misunderstandings that could arise without culturally sensitive management approaches. Ultimately, this analysis contributed to the broader discussion on cross-cultural management by providing insights into the nuanced dynamics that shaped Chinese enterprises' interactions with diverse cultural contexts.

Full PDF


  1. Amadei, B. (2016). Risk Management: Enabling success. Wiley.
  2. Boas, F., Cushing, F. H., & Hunt, G. (Eds.). (n.d.). The science of culture: A study of man and civilization. Read Books Ltd.
  3. Burgess, K. (2017). Diversity in the workplace: Benefits, challenges and solutions. Palgrave Macmillan.
  4. Crossman, A. (2018). Purposive sampling in research. ThoughtCo.
  5. Dalluay, D. V. S., & Jalagat, D. R. C. (2016). Cross-Cultural Management of Culturally Diverse Workforce: A Challenge Facing Managers in the Global Workplace.
  6. Delecta, K., & Raman, K. (2015). Cross-cultural communication barriers in multinational corporations. Routledge.
  7. Hahn, W., & Molinsky, A. (2015). The culture map: Breaking through the invisible boundaries of global business. Public Affairs.
  8. Harvey, J. (2021). Understanding indulgence-restraint culture dimensions in the workplace. Oxford University Press.
  9. Hofstede, G. (n.d.). Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations. Sage.
  10. Huang, S., & Kumar, R. (2020). Understanding indulgence-restraint culture dimensions in multinational corporations. Journal of International Business Studies, 51(4), 551-569.
  11. Knudsen, R. L. (2018). Hierarchy and its role in organizational performance. Journal of Organizational Behavior, 39(3), 259-279.
  12. Koller, T., Dobbs, R., & Huyett, A. (2021). Valuation: Measuring and managing the value of companies. John Wiley & Sons.
  13. Kotabe, M., & Helsen, K. (2020). Global marketing management (7th ed.). Wiley. DOI: 10.1002/9781119564145
  14. Li, X. (2005). Research on Problems and Countermeasures of Cross-cultural Management in Chinese Enterprises. Market Modernization (27), 14-16.
  15. McCombes, S. (2019). Descriptive research design: Definition, methods, and examples. Scribbr.
  16. Toprak, S., & Kumtepe, A. (2014). Cooperation and collaboration in multicultural enterprises. International Journal of Business Administration, 5(4), 53-64.
  17. Walliman, N. (2011). Research methods: The basics. Routledge.
  18. Young, J. (2023). Employment laws and practices in China. Springer.