Vol. 2 No. 3 (2023): December Special Issue of The QUEST: Journal of Multidisciplinary Research and Development

Green Practices of Enterprises and their Impact to the Consumers: Basis for Strategic Plan

Xu Zhifen
Xinyang Normal University, Henan Province, China
Jennifer Fronda
Nueva Ecija University of Science and Technology

Published 12/30/2023


  • Durable goods companies, FMCG companies, Green addition, Green strategic planning, Green subtraction,

How to Cite

Zhifen, X., & Fronda, J. (2023). Green Practices of Enterprises and their Impact to the Consumers: Basis for Strategic Plan. The QUEST: Journal of Multidisciplinary Research and Development, 2(3). https://doi.org/10.60008/thequest.v2i3.146


This study utilized descriptive analysis to assess the implementation of green practices within durable goods and FMCG companies in Henan Province, China. Interviews with management, employees, and stakeholders were conducted via questionnaires to comprehensively understand the current status of green implementation and the challenges faced. The investigation covered various aspects, including production processes, social responsibility fulfillment, green addition and subtraction practices, and their impact on operations and communities. Respondents identified hurdles such as gradual buy-in from managers and employees due to delayed economic benefits, difficulty in convincing consumers of environmental commitment, and governmental policy influence. Addressing these challenges requires a collaborative approach involving employees, government, and consumers. The study categorized green behaviors into green addition and subtraction, highlighting the need for tailored strategies aligned with business profiles. Consequently, a three-year green strategic development plan was devised for both durable goods and FMCG enterprises, focusing on production processes, green practices, operations, and community impact. The implementation of these plans aims to facilitate companies in achieving their green development objectives and fostering sustainable growth.

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