E-Commerce and Its Contributions to China's Economic Development: Basis for Strategic Plan

Abstract

This study examined the practical role of Chinese e-commerce enterprises in promoting economic development and proposes a comprehensive strategic plan. Descriptive quantitative research methods were used to collect data from 5 e-commerce enterprises. This study revealed the diversity of e-commerce enterprises in terms of business scope, transaction models, operating years, number of employees, and asset size. Most enterprises believe that the e-commerce industry has played a positive role in the development of the economy, and have reached a strong consensus on the current status of e-commerce development, its contribution to the economy, challenges and risks faced. They have identified comprehensive methods to address the risks and ensure security of e-commerce enterprises, and to strengthen various challenges in the construction of e-commerce infrastructure. In order to address these challenges, e-commerce enterprises should seek support from e-commerce associations and relevant government departments, coordinate resources to adjust their economic structure, provide more development opportunities for e-commerce enterprises, strengthen their comprehensive capabilities, increase investment and construction in network information technology, provide a stable and high-speed network environment, ensure the safety of online shopping, and improve consumers' shopping experience; Strengthen the construction of network information facilities, improve relevant software and hardware supporting facilities, strengthen basic research, intellectual property protection and other related work, and protect the innovation ability of enterprises; Strengthen the infrastructure construction of intelligent warehousing and distribution in logistics, improve logistics level, and serve the development of new industrial economy. Implementing these strategic plans can effectively address the risks and security issues faced by the e-commerce industry, and establish an effective and feasible e-commerce strategic development plan to continue contributing to the sustainable development of the Chinese economy.