Independent Site Approach for Brand Internationalization Adoption of Companies: Basis for Strategic Plan

Abstract

This study investigated the sustainability practices of China Unicom Big Data Limited Company within the telecommunications industry, focusing on their types, objectives, benefits, and challenges. Through quantitative data analysis and survey questionnaires, key findings revealed four categories of sustainability practices: energy efficiency, waste management, data security, and community engagement. While positive trends existed, improvements were needed, especially in energy efficiency and waste management. Objectives included carbon neutrality, operational efficiency, research, and employee well-being, with perceived benefits such as cost savings and reputation enhancement. Challenges included cost implications and industry evolution, though their severity was contested. The study proposed a strategic plan emphasizing a holistic approach, prioritizing carbon neutrality, strengthening regulatory compliance, and enhancing monitoring and evaluation. Recommendations included adopting a holistic approach, prioritizing carbon neutrality, strengthening regulatory compliance, and enhancing monitoring and evaluation to achieve sustainability objectives and align with global targets.