Perceived Influence of External Factors on Farmers’ Decision to Engage in Sustainable Rabbit Production in Mallig Plain Region

Published 06/30/2025
Keywords
- Rabbit farming; PESTLE analysis; Sustainable agriculture; External factors, Mallig plain region
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Abstract
This study studies the perceived influence of external factors on farmers' decisions to engage in sustainable rabbit production in the Mallig Plain Region of Isabela, Philippines. Rabbit farming has gained importance as a sustainable agricultural practice, particularly in response to challenges like the African Swine Fever (ASF) outbreak that affected traditional livestock. Utilizing a descriptive research design, data were collected from 109 rabbit farmers using a validated survey questionnaire. The study examines the impact of political, economic, social, technological, environmental, and legal (PESTLE) factors on rabbit farming. Key findings reveal that economic factors such as market opportunities and access to funding significantly influence farmers' decisions, while political factors like government subsidies also play an essential role. Additionally, technological advancements, environmental management, and compliance with legal regulations are influential in sustaining rabbit farming. The results suggest that with stronger governmental support, improved access to markets, and increased public awareness, rabbit farming can become a key contributor to local food security and sustainable development in the region.
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